Welcome to Sport Rider Inc.

Stop in for all of your powersports needs. From parts to service, accessories to apparel, we’ve got it all. Plus, the greatest ATVs, side-by-sides, snowmobiles, and motorcycles around! Let us help you find the perfect machine.

Serving Western Wisconsin for 31 years!

We have amazing new in-house promotions:


2 Year Warranty and First Service INCLUDED. Up to a $1200 Value!


3 Year Tire and Wheel Warranty. Up to $500 Free Accessories!


5 year warranty and 5 free oil changes. Up to a $1500 value!